Premium Web Design That Actually Generates Business
Your website should be an investment that pays for itself—not an expense you regret.
Most businesses treat their website like a necessary evil. Something to check off the list. A few thousand dollars to a cheap freelancer or $200/month for a template.
Then they wonder why their website doesn’t generate leads.
Here’s what premium web design actually gets you: a strategic asset that works 24/7 to attract your ideal clients, built by someone who understands your complete story—from strategy to photography.
The Real Cost of Getting This Right
When businesses decide to fix their website, they typically go one of three routes. Each has a very different outcome—and a very different price tag.
Let’s look at what each option actually costs:
01
Hire a Cheap Freelancer
Total cost: $2,000-5,000
You get:
- Templated design that looks like everyone else’s
- Stock photos from the internet
- Generic copy if they even provide it
- Someone who disappears after launch
- A website that doesn’t generate business
You save money upfront. You lose opportunities forever.
02
Hire Everyone Separately
Strategist/Consultant: $3,000-5,000
Discovers your audience, positioning, competitive advantages.
Copywriter: $3,500-7,000
Writes all your website copy using proven frameworks.
Web Designer: $5,000-8,000
Creates custom design that represents your brand.
Web Developer: $5,000-10,000
Builds it in WordPress, makes it actually work.
Photographer: $1,500-3,000
Professional shoot for authentic imagery.
Total if hired separately: $18,000-33,000
Your time coordinating all of them: Priceless (and frustrating)
03
Hire a Big Agency
Total cost: $30,000-75,000+
You get:
- Great work, but at 2-3x the cost
- Account managers, project managers, committees
- Constantly making sure multiple people are aligned
- Just another ticket in a system
- High overhead baked into pricing
What Makes This Different:
One expert handles everything—strategy, copywriting, design, development, and photography.
I spent over 10 years at design agencies learning how to deliver the quality clients expect from a full agency. The strategic thinking, the process, the attention to detail—all of that comes from agency experience.
The difference? You work directly with me. No account managers. No committees. No agency overhead.
You explain your vision once. Everything gets built together, not pieced together. No coordinating vendors. No explaining yourself repeatedly. No hoping it all works when assembled.
Agency-level quality without the agency price tag or bureaucracy.
Two Packages. One Goal:
A Website That Works for you.
Professional Presence Package
Establish a credible, high-end digital foundation.
Strategy & Foundation
Competitor Analysis
($1,500 value)
Target Audience Research
($1,000)
Brand Messaging Guide
($1,500)
SEO & Content Strategy
($2,000)
Professional Copywriting
Up to 7 Pages
($3,500)
StoryBrand Framework
Custom Design & Development
Custom Website Design
($5,000)
WordPress Development
($5,000)
Responsive Design
Performance & Accessibility
Full-Day Professional Shoot
On-location Photography
($1,000)
8 Professionally Edited Images
($1,200)
Your choice: headshots + brand shots
Facial Expression Coaching
Technical Setup & Support
Complete Technical Setup
($1,500)
Google Analytics & Search Console
Domain & Hosting Setup
Google Business Profile recommendations
Website Training Session
($500)
6 Months of Support
($900)
Total Value: $25,600
$17,000
(You Save $8,600)
Contact me for flexible payment plans.
Market Authority Package
Dominate your market with an expanded content engine.
Includes everything in Professional Presence as well as:
Expanded Scope
Up to 12 Pages (vs. 7)
($1,500)
15 Images (vs. 8)
($2,250)
Content Marketing Engine
Blog/Resource Hub
($3,000)
Blog Content Strategy Session
($800)
12 SEO-Optimized Blog Titles
($500)
6 Detailed Blog Outlines
($1,800)
Advanced SEO Setup
($1,000)
First 90 Days Content Calendar
($800)
Total Value: $37,250
$25,000
(You Save $12,250)
Contact me for flexible payment plans.
Trusted By
Every Month You Wait Costs You
Right now, prospects are Googling your business. They’re making decisions about your credibility, professionalism, and quality based on what they see.
What a bad website costs you:
Lost opportunities you never know about.
Someone visits your site, sees the generic design and stock photos, and clicks to your competitor. You never get the call.
Lower quality leads.
The prospects who DO contact you are shopping on price because your website didn’t demonstrate value. You end up competing on cost instead of quality.
Time wasted explaining yourself.
Every sales conversation starts from scratch because your website didn’t do the heavy lifting. You’re selling yourself instead of closing qualified buyers.
Embarrassment.
You avoid telling people to visit your website. You apologize when they do. Your team feels the same way.
Here’s the reality:
You know what your average customer is worth to your business. Now ask yourself: how many opportunities is your current website costing you each year?
If your website generates even a handful of additional qualified leads annually—people who actually convert because your site built trust and demonstrated value—it pays for itself.
Most businesses see ROI within the first year. Some see it in months.
Common Questions About Pricing
Is this really worth $17,000-$25,000?
You know what a customer is worth to your business. You also know how many opportunities your current website is probably costing you—prospects who visit, can't tell what makes you different, and choose someone else.
This investment pays for itself when your website starts generating qualified leads instead of losing them. For most businesses, that happens within the first year.
The real question isn't whether you can afford this. It's whether you can afford to keep losing opportunities to a website that doesn't represent your quality.
What if my business changes or I need to add pages later?
Your WordPress site is built for growth. You can add pages yourself after training, or hire me for additional development work. The foundation is designed to scale with your business.
How does this compare to agency pricing?
Agencies charge $30K-75K+ for similar scope because of overhead—account managers, project managers, committees, office costs. You're getting the same quality work without the agency markup.
What if I need changes after launch?
You get 6 months of support with Professional Presence (or included in Market Authority). After that, maintenance and updates are available but not required. Most clients handle their own updates after training.
Do you offer payment plans?
Yes. We can structure payment across project milestones: deposit at kickoff, payment at design approval, final payment at launch.
Can I just get the website without the photography?
You could, but here's why that's a mistake: Stock photos make you look generic. Real photos of your actual business build trust. The integrated approach (design + photography created together) is what makes this work. Separating them defeats the purpose. If you are out of state and will be hiring a local photographer, I'll discount my a-la-carte value for photography.
Why is this more expensive than other designers I’ve talked to?
Because you're not just getting design. You're getting strategy, copywriting, custom development, professional photography, and someone who actually understands how to position your business—all from one expert who's done this for 15 years.
Most "cheap" quotes are for template designs with stock photos. You'll spend more money later fixing what doesn't work. This is built right the first time.
Find Out Exactly What Your Website Needs
Before we talk about working together, let’s see where your current website is falling short.
Take the free 3-minute Website Assessment.
You’ll get a detailed breakdown of:
- What’s working (and what’s not)
- Where you’re losing prospects
- Specific improvements that would make the biggest impact
- Whether one of these packages makes sense for your situation
No pressure. No sales pitch. Just honest feedback on your website.
