Is your website helping your business—or quietly holding it back?
If you run a business in Bucks County, your website should be more than a digital brochure. It should pull its weight, attract new customers, and make a great first impression.
But let’s be honest: many local businesses are working with websites that just don’t cut it anymore. If you’re wondering whether it’s time for an update, here are five signs to look for.
1. Your Website Feels Stuck in the Past
Think about the last time you landed on a site and immediately wondered if the business was still active. Design trends change, and so do customer expectations.
If your site still looks like it belongs in a previous decade, it might be sending the wrong message about your business.
What to check:
Are you seeing tiny fonts, layouts that feel cluttered, or colors that remind you of Windows XP?
2. It’s a Headache on Mobile
Try pulling up your website on your phone. Does it feel smooth and easy, or do you have to pinch, zoom, and squint just to read a line of text?
If things look off or buttons are hard to tap, it’s time for an upgrade.
Mobile devices now account for over 60% of global website traffic (Statista, 2024). If your site doesn’t play nice with phones and tablets, you’re missing out—plain and simple.
3. It’s Slow to Load
Let’s face it—nobody likes waiting for a website to load. If your pages take more than a few seconds, people are likely to leave before they even see what you offer.
In fact, 53% of mobile visitors will leave a page that takes longer than three seconds to load (Google, 2018). That’s a lot of potential customers giving up before they ever get to know your business.
Pro tip:
You can check your site speed for free using Google’s PageSpeed Insights. A score below 70 usually means there’s room to speed things up.
4. You’re Not Showing Up in Local Searches
When someone in Bucks County searches for a business like yours, do you show up?
If you’re not showing up in local search results, your website might need some SEO love. Try searching for “[your service] in [your town]” (like “plumber in Doylestown”). If your business isn’t on the first page, it may be time to update your site and improve your local SEO game.
5. Visitors Aren’t Taking Action
Getting visitors is great, but are those visitors turning into actual customers?
If you’re seeing plenty of people land on your site but few are filling out your contact form, calling, or making a purchase, something’s not working.
Check your site analytics. If lots of visitors are leaving quickly (a bounce rate above 70% is usually a red flag), your site may not be guiding people toward that next step.
Why Waiting Can Cost You
It’s easy to put off a website redesign. But every week an outdated site stays live, you could be losing opportunities.
For example, if just two potential customers walk away each week because your site is hard to use, that adds up fast. Over a year, that’s more than 100 lost chances to make a sale, book a job, or connect with someone new.
A Website That Works for Your Business
A website redesign isn’t just about a fresh look. It’s about building a site that supports your business goals and helps you stand out in Bucks County.
The best redesigns start with understanding your goals, your customers, and what makes your business unique. From there, every decision—from design to content—is made with your success in mind.
